Dublin-based PR technology company Everhaze has secured €450,000 in investment from three Irish family offices ahead of the commercial launch of its conversational artificial intelligence platform, Lú, across Ireland and the UK.

Irish Tech News states that the funding comes as public relations agencies face increasing pressure from procurement teams and clients to adopt outcome-based or capability-based pricing models as artificial intelligence reshapes service delivery.

Lú has been developed as a conversational agentic AI platform that allows users to complete work through messaging applications including WhatsApp, Telegram, Slack and Everhaze's own platform. According to the company, the system can perform 48 tasks, including text editing, media list management, media monitoring and report generation.

The investment follows growing demand for technology that can help address workforce pressures across the communications sector. Data cited from the PRII Census 2025 shows that 83% of PR professionals work beyond their contracted hours by an average of almost 10 additional hours each week, while the proportion of in-house public sector communications professionals has increased from 25% in 2019 to 42% in 2025.

Everhaze said the platform is intended to support agencies facing increasing client demand alongside skills shortages across the industry.

The investment was provided by Astogo Holdings, the family office of Jim Curley, the Kearns family office, and hotelier Mark Cosgrave. Collectively, the three family offices represent a combined net worth of more than €350 million.

Everhaze was founded by James McCann, whose previous agency, ClearStory International, was acquired by Core Optimisation in 2025. The company plans to launch Lú commercially across Ireland and the UK on 6 July 2026.

The investment reflects continued interest in AI-enabled business services as organisations increasingly evaluate technology that can improve productivity while responding to evolving procurement requirements and changing client expectations.