Saudia aligns procurement strategy with Vision 2030 to lead sustainable transformation in Gulf aviation

As Gulf carriers pivot toward sustainability, Saudia is emerging as a frontrunner by embedding environmental goals into its procurement practices and operational strategy. Aligned with Saudi Arabia’s Vision 2030 and the Saudi Green Initiative, the national flag carrier is actively investing in green technologies, sustainable infrastructure, and passenger-driven climate action.

Headquartered in Jeddah and serving 100+ destinations globally, Saudia’s transformation includes the launch of the Green Points programme, the first of its kind to reward passengers for eco-conscious choices—like pre-selecting meals to reduce waste and minimizing fuel-intensive decisions.

By integrating sustainability into procurement—from reducing plastic use to adopting electric ground tech—Saudia is not only cutting CO₂ emissions but also engaging consumers in the transition toward a low-carbon economy.

Explore how Saudia is using procurement as a lever to meet net-zero goals and redefine aviation in the Gulf. Read the full article here.